Super Metro chain opens hypermart in Bogo City
CEBU CITY, July 30(PNA) — Retail chain Super Metro has opened its first hypermarket-themed store in Bogo City, some 100 kilometers north of Cebu City.
Super Metro, a retail chain wholly owned by Vicsal Development Corp., listed its latest branch in Barangay Gairan in Bogo City as its fourth store in the province and the 13th in the country.
Metro Supermarket managing director Eric Poiret said Super Metro Bogo City reinforces the presence of Metro in the province as a discount and volume-oriented retail establishment directed at the general public.
“Unlike previous stores that incorporate the usual hybrid of department stores and supermarkets, all items are now up for grabs under a single roof. Hypermarkets will eventually emerge as the new generation of the modern retail industry,” he said.
Six other hypermarkets are scheduled for completion within this year in Cebu, Bacolod and Quezon.
Super Market Lapu-Lapu is opening in two weeks.
Poiret said the two-storey Super Metro Bogo City spans 3,500 square meters.
Sixty percent of its items are consumer goods, such as fashion pieces, houseware and appliances, leaving 40 percent to food items.
Poiret said a Metro hypermarket is different from their traditional “fresh-and-easy” stores and supermarkets because the latter normally devote 80 percent of its stocks to food, with non-food products accounting for 20 percent.
Since food dominates their hypermarket products, Poiret said, Metro is not only focused on competitive pricing but also on food security.
Metro Alabang has recently been internationally accredited in terms of food security measures, being the first Metro outlet to achieve the certification.
Poiret said Super Metro also provides jobs to more than 250 employees, most of them from Bogo.
“You don’t underestimate a certain area just because it’s distant from the capital. It’s just right for Metro not to discriminate because it defeats our purpose of tapping hidden prospects,” Metro visual merchandising head Arnel Palomares said.
Palomares said the Super Metro Cebu hypermarket is being pioneered in Bogo City because of their confidence on Bogo’s strategic location and dynamic consumerism.
Bogo City Mayor Celestino Martinez Jr. welcomed the new entrant as an enhancement of Bogo City’s economy.
“With its developed agricultural and coastal industries, Bogo is now in transit to becoming the trade metro of other municipalities such as Borbon and Medellin. Neighbors are coming here to buy and sell. The hypermarket manifests our potential as a retail hub,” he said.
Martinez also cited the expansion of the Polambato port as a significant factor in Bogo’s economic transformation.
He said the P260-million project, scheduled for completion in the next three years, will channel more business players to Bogo. (PNA)